Strategic communications consultant Yaryna Kliuchkovska expressed this opinion on Espreso TV.“The image of Zaluzhnyi as a diplomat is completely new for us. It’s new for him as well. He took a long time to grow into this role, and it was quite unusual for him. This imposed different restrictions and requirements on him. Zaluzhnyi had to speak to other people in a different language, literally, since he needed to know English in order to perform his diplomatic duties in the United Kingdom. The photos in Vogue, in my opinion, indicate that he was able to adapt to this role within a year. He has gotten used to it and knows how to use this new platform for his own goals, which are always bigger than his immediate role,” Kliuchkovska explained.The expert emphasized that when the trust of Ukrainian society in Zaluzhnyi began to skyrocket, he became a political opponent for pro-government politicians.“In fact, the traditional Ukrainian political establishment today has chosen Zaluzhnyi as its opponent, even though he probably didn’t have any political ambitions before. He is a career military officer. However, when trust in him began to soar, he became a political opponent for pro-government politicians, and they themselves endowed him with the political aspect of his image. It seems Zaluzhnyi has stopped shying away from the political component of his image. He is working with it, and even if he doesn’t take any political steps, at the very least, he will be ready for it,” she concluded.On July 24, Ukraine’s Ambassador to the United Kingdom and former Ukrainian Armed Forces Commander-in-Chief, Valerii Zaluzhnyi, stated that the war with Russia could last for decades if Kyiv does not change its defense strategy.